Museum of Brands

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By: David Cianci

Organizational culture within The Museum of Brands

 A quote from Three Cultures of Management: The Key to Organizational learning depicts the embodiment of The Museum of Brands mission. The quote reads, “A culture is a set of basic tactic assumptions about how the world is and ought to be that a group of people share that determines their perceptions, thoughts, feelings, and to some degree, their overt behavior.” The Museum of Brands was created to share all the cultures in British life so people could understand the thought process of advertisement in every era dating back to the Victorian Era. At home there is no museum close to The Museum of Brands. This is purely unique for its creativity and rich historic collection of different types of advertisements companies portrayed. The Museum of Brands is an organization that wants to open the mindsets of all cultures to understand the history of advertisements that once were and still are prominent today. This understanding of British advertisements can help more people gain knowledge of how to not be persuaded by advertisements, how to advertise themselves, and the tactics companies use to reel in customers. This relates back to communication because advertising is the most powerful form of communication that can rewire your own brain and everyone’s mindsets in the world if used correctly.

Here is a picture of the innovation of Ads in the early 20th century

My enjoyment from this peculiar museum

At first, I did not enjoy the overwhelming number of artifacts the museum had to offer. But as I took time reading the advertisements and analyzing the details of each era, I began to learn lots of useful information about advertising that I will consider the rest of my life. I did not converse with anyone on this trip except for the people on my study abroad trip.

Here is a picture of my dads favorite cartoon advertisement