Innocent Drinks

 A place I want to work when I am older

By: David Cianci

Organizational culture concepts within Innocent Drinks

When analyzing Innocent Drinks as an organization, you will find that they are a company who prides their culture on indirect mechanisms compared to direct mechanisms. Innocent Drinks on their main website page and in their real-life location advertises their core values and mission/goals as a company. Through the tour I received, my tour guide spoke predominantly regarding the guidelines, corporate identity and rites and rituals of the company. This was evident by the examples the tour guide showed us such as the pictures on the walls and the setup of the workspaces. By doing this, Innocent Drinks allowed their direct mechanisms such as their behaviors, opinions, and statues to speak for themselves once you interact with the organization. The values of Innocent Drinks natural, entrepreneurial, responsible, commercial, and generous play a huge role in the identity of the organization. These values are instilled into the organization based on the people they hire to work for them, and the customer base they have that identifies with those values and consumes their products. For the employees at Innocent Drinks that care about the foundation of their work, it gives them pride that they work for an ethically futuristic organization that cares about them and the customers they are serving.

Why I would like to work at Innocent Drinks

Innocent Drinks has a relaxed dress policy allowing employees to wear appropriate clothes they desire. Open communication is evident from the executives all the way down to the low-level employees. Management and associates work amongst each other without a formal dominance hierarchy. They are prideful in their short, yet impactful history. Commonality is formed amongst the employees whether they want to play ping-pong, each lunch together downstairs, or take part in a fitness course in the conference room together. 

Here is a link to Innocent Drinks history and background

https://www.innocentdrinks.co.uk/a-bit-about-us